Direct2Care stands as a key innovator in the virtual healthcare landscape, offering an accessible telehealth app on both Android and iOS platforms. Our mission was a balanced yet impactful transition from their previous development agency's reactive and feature-focused approach to our more structured, sprint-based process. This shift was designed to elevate Direct2Care's operational efficiency, empowering their team to focus more on growth through marketing and sales, and less on the burdens of administrative challenges and bug fixes. This case study delves into how our partnership with Direct2Care led to a significant leap forward in their journey toward success.
“We'll look back at the catalyst to our company's success and point to the time we switched to WRG. It's the most clear our product vision has ever been.”
— Chief Operating Officer, Direct2Care
The Problem
Complex Development Transition
We smoothly transitioned from Direct2Care's previous agency, focusing on a strategic and respectful approach.
Unintuitive User Onboarding
We targeted the app's onboarding process, aiming to enhance user experience and reduce friction points.
Infrastructure Complications
Our focus was on optimizing the HIPAA-compliant app's infrastructure, extending beyond its MVP framework.
MVP Instability and Environment Discrepancies
The initial MVP released was unstable, affecting day-to-day operations and user experience. Additionally, there was a significant mismatch between the lower development and production environments, leading to issues upon launch.
The Objectives
- Ensure a smooth development handoff.
- Develop an effective product roadmap and backlog.
- Streamline the user onboarding process.
- Stabilize the environments.
- Transition to a structured, sprint-based workflow.
Our Solution
Streamlined Development Handoff
Implemented a structured schedule with clear milestones for a seamless handoff.
Improved Communication
Established a new protocol for updates and daily syncs to foster a future-facing product plan.
Stabilized the MVP and Development Environments
Focused on enhancing the initial MVP's stability for consistent daily operations and aligned the lower development with the production environment to ensure seamless transitions and uniform user experiences.
Sprint-Based Development
Adopted sprint-based development for better task organization and efficiency.
Simpler Account Onboarding
Implemented the 'Find Me' lookup feature to simplify the registration process and increase app adoption. This intuitive tool significantly eased onboarding, leading to a marked rise in user engagement and registration rates.
Technologies Used
Pixel perfection, always.
